Is your company better than your brand looks?
Strategy-led Brand Identity and Original illustration for Early-Stage Founders
✳︎
Working in India, and worldwide
✳︎
Strategy-led Brand Identity and Original illustration for Early-Stage Founders ✳︎ Working in India, and worldwide ✳︎
I help founders
build a brand
buyers remember.
Most early-stage brands unintentionally ape their competitors, confusing their buyers. I make sure your positioning sets you apart, then design an identity that makes choosing you the obvious decision.
Eclipse Ingredients
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Mavarick
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21 Organic
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Parseable
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Love Spreadsheets
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The Burlap People
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Eclipse Ingredients • Mavarick • 21 Organic • Parseable • Love Spreadsheets • The Burlap People •
Services
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Services •
Here's how we can
work together.
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Most visual identity problems are actually strategy problems. This is where we fix that: who you are, who you’re for, what you stand for, and why you’re different. Everything designed after this has a brief to work from.
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Your brand looks like itself everywhere buyers meet it. I design your logo, colours, fonts and everything that makes you look like you, built on the positioning, as one system that holds across your website, packaging and social and scales as you grow.
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Your brand gets a look that competitors can’t copy. I create custom illustration that gives your brand its own visual voice, so buyers recognise you before they read a word.
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Your brand stays consistent as you grow, no matter who is making the work. I guide the look and feel across launches, content and collaborators, so everything still looks and feels like you.
“Working with Aniket on the Eclipse identity was a great experience. We wanted to build a distinctive, professional brand that could communicate our scientific expertise while reflecting our vision for innovation. Aniket was highly professional, responsive, and attentive throughout the process, taking the time to understand our vision and translating it into a thoughtful, cohesive identity. The resulting brand captures this balance well and has given Eclipse a strong, recognisable presence as we continue to grow.”
Siobhan Coster / Founder & CEO of Eclipse Ingredients
“Aniket took the time to understand our business before touching the design. He asked the right questions, explained the reasoning behind each design choice, and delivered the designs for digital and physical assets, along with usage guidelines that our in-house team can use with confidence.”
Koen, COO, Mavarick
Let’s Chat
Book a free 30-minute call. Bring your core problem, the challenge you’re facing or that sinking feeling that something is a miss.