A video producer and editor based out of Stockholm, Sweden.
Marta Beltowska
Identity Design
Final Lockup
Marta wanted her initials incorporated in the logo mark, which led me to create a unique letterform. Using the similarities in her initials ‘MB’ I designed a geometric letterform that captured the essence of both and showcased their differences.
A unique letterform designed using a square grid.
The plethora of content being created to be displayed across platforms and devices inspired the dynamic logo design which can change with context.
Typography
The logomark was paired with a geometric typeface. Atipo Foundary’s Silka has a large font family that offers flexibility for all design needs.
